Every founder has a moment when things start getting real; when that friend becomes a co-founder, a prototype becomes a product, or an investor wants to talk terms.
That’s when the questions start. How do we split equity? Do we need to incorporate yet? What even goes in a data room?

This space is for that moment. The one between dreaming and scaling.
It’s where you realize building something remarkable means also learning how to best protect it.

Here, you’ll find clear, founder-first insights on the legal, the operational foundations that quietly shape every great startup, and so much more.